Jasmine Wiggins
is a human-first product designer based in Nashville.
I am a Webby Award-winning product designer who loves big, meaty, complex problems. My strengths are zero-one projects— from research, strategy, concept development, and end-to-end execution.
Airbnb.org
Lead Product Designer
Creating pathways for hosts 
to give back in times of crisis.
Led end-to-end experience design to create vision and net-new app feature that redirected millions of dollars back into housing more people — without increasing organizational spend, leading to multi-million dollar savings for the organization.
The key mission for the nonprofit Airbnb.org is to fund 
free stays for the most people possible during humanitarian crises. We were tasked with finding smarter ways to make our donation funding go further.


To make that possible, I designed a brand new mechanism for hosts to give back by discounting stays for Airbnb.org guests.
Senior Product Designer
Make Twitter feel like me
Led experience design to create vision and strategy for new users to tailor their timeline to their interests. During the COVID-19 pandemic, we saw the greatest influx of users in Twitter history, but many of them struggled to find content that really mattered to them.
Solution: reframe “the algorithm” as something customers actively influence vs something Twitter gives them. Handing them the keys could help users create a more relevant Home for themselves, thereby increasing usage and satisfaction.
The strategy was to focus on new users and build out multiple experiences to test beginning with the lowest lift. Building out an always-on tuning experience.
The next thing we wanted to test was adding slightly more and a more obvious way to give feedback.
Lastly, I wanted to test the hypothesis that new users might want to have a more immersive guided experience that was
fun and delightful to use.
The New
York Times
Designing and defining a reader-first story experience
The New York Times had hit a milestone— we had reached 1 million digital subscribers and it wanted to translate its 150-year-old print tradition to a world-class digital reading experience that reflected the lives of its readers.
Product Designer
Solution: Tell digital stories in useful forms that match the pattern and rhythm of readers’ lives
I was part of a team that embarked on revamp of the reading experience starting with laying the foundation by updating the output of current newsroom CMS so that the wysiwyg editor would help them understand what their content would look like.
The next phase was to innovate and evolve new story forms and custom experiences.
